Branding Paradise


Creative Direction | Creative Strategy | Design
May 2007 - December 2016
A World-Class Resort Community in The Bahamas

The Challenge

To create an inspired, tropical haven with all the merits of a luxury resort community and modern place of residence for families, couples and business people alike.

The Outcome

Opened in 2010, Albany is a luxury resort community set on 600 oceanside acres on New Providence in The Bahamas.

The collective vision of its founders – Joe Lewis and private investment organization Tavistock Group, along with golfing greats Tiger Woods and Ernie Els and actor and musician Justin Timberlake, Albany has become one of the world’s most coveted resort communities redefining modern living through an unparalleled combination of surroundings, architecture, amenities and service.

The community has assembled many of the world’s foremost architects, including Bjarke Ingels Group, Morris Adjmi Architects, Gwathmey- Siegel Kaufman Architects and HKS Architects to design exquisite marina residences, combining the best in waterfront living with inimitable luxury in some of the most architecturally inspiring buildings in the Caribbean.

Project Overview

For more than nine years, I had the fortunate opportunity to play several roles pertaining to the design, creative and strategic direction of Albany's visual brand. I was responsible for shaping creative strategy and overseeing visual direction for Albany and its 12+ on-site restaurant and amenity brands. Some of which included branding, print and digital collateral, sales & marketing, real estate presentations, digital experiences like the resort app and exclusive special events.  

In this role, I addressed marketing, strategy, design and communication challenges by leading interdisciplinary teams to bring results that have an impact on the businesses and was a key creative leader contributing to the daily management of the creative staff, quality and tenor of the office, and the team’s creative work. And what shows for it is one of the finest resort communities in the world.